Huckelberry

Multi-Media Creative

Aquios Marketing Campaign

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I created the marketing campaign for Beckman Coulter’s release of their new flow cytometer – Aquios. The bold/graphic concept was based on a series of Q & A’s about the Aquios. In addition to a website devoted to the release, I designed an email campaign, print ads, online banners, exhibits and a direct mail package with a Q & A on the outside of the box — Q: What’s in the box? A: The future of flow cytometry. This was a global product release and all the marketing material was produced in English, French, German, Spanish and Italian.

Jean-Michelle Eau De Parfume Packaging

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I designed packaging for Jean-Michelle’s Eau De Parfume line based on couture fabrics — White Satin, Red Chiffon and Black Velvet.

Abbott EasyTouch Lancing Device

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I created packaging and instructions for use for Abbott’s EasyTouch Lancing Device for global distribution. The project involved 80+ different configurations and translations in more than 25 languages, including: Turkish, Dutch, Euro French, German, Greek, Italian, Portuguese, Euro Spanish, Brazilian Portuguese, Polish, Bulgarian, Romanian, Slovakian, Czech, Canadian French, Norwegian, Danish, Finnish, Swedish, Russian, Latvian, Estonian, Lithuanian, Slovenian, Croatian and Arabic.

Phone1 B2B Direct Mail Campaign

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After the national launch of Phone1, I created an intensive and targeted B2B direct mail campaign to payphone companies doing business in specific geographic areas with large concentrations of the target audience. Click the view project button for the complete Phone1 case study.

Companion Branding/Packaging

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I created the logo, identity, packaging design & marketing material for Companion, a blood glucose monitoring system for dogs and cats as well as ketone monitoring in dairy cattle.

Intrinsyk Medical Device Illustrations

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I designed, Illustrated and oversaw the translations (English, Spanish, French & German) for Intrinsyk’s Poise Lancing Devices. Click here to view the Intrinsyk website and click the “view project” button for a case study of the entire project.

Petlet Packaging

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I designed, produced and oversaw print quality control for all of the Petlet packaging for dogs & cats with diabetes. The packaging included the full blood glucose meter kit as well as packaging for test strips, lancets and insulin syringes. For the full case study click on the “view project” button.