After the national launch of Phone1, I created an intensive and targeted B2B direct mail campaign to payphone companies doing business in specific geographic areas with large concentrations of the target audience. Click the view project button for the complete Phone1 case study.
Phone1 Campaign
I created the logo and branding for this Miami-based company as well as an extensive, national bilingual (English and Spanish) advertising campaign that included TV spots, trade shows, print ads, bus wraps, billboards and direct mail. Click the view project button to see the full Phone1 case study.
South Florida Boxing Direct Mail
I created a 3-part direct mail campaign to increase membership for the Miami Beach-based, boxing & fitness club – South Florida Boxing & Fitness.
MoRAA 50-Mile Yard Sale Poster
I came up the low-cost, fund-raising/promotional idea of a 50-mile yard sale that would span the distance of the MoRAA – Missouri River Arts Alliance region. The concept was big and I wanted the graphics to be equally as big.
Gay Rights Bus Campaign
Most of the advertising I’ve created only impacts commerce but the 1994 Miami Gay Rights Campaign that I designed changed attitudes and lives. The bilingual (English/Spanish) campaign ran for 3 months on 100 buses in Miami-Dade County and resulted in Miami passing a human rights ordinance protecting gays and lesbians from discrimination in the workplace and housing.
Read about the campaign and the ordinance in the New York Times.
Interrogating Identity Poster
The Center for the Fine Arts in Miami hired me to promote their Interrogating Identity Exhibit. The exhibit examined what it means to be “black” in three countries – Great Britain, Canada and the United States through the eyes of 18 artists from African, Caribbean, Asian and Hispanic decent.
Because no one piece from the exhibit represented the whole exhibit, I created this black and white cut-paper illustration for the poster, advertising and marketing material. And though the exhibit was 25 years ago, I think the design and sadly, the subject is as timely today as it was in 1992.
180 Numbers Campaign
In addition to naming 180 Engineering, creating their identity/branding and website, I created a multi-media campaign based on actual “numbers.” The campaign uses their rankings against national industry averages as well as the fact that their name is a number and it included print, collateral and digital material.
Imageworks Branding & Identity
One of the largest identity and branding projects that I’ve completed was for Imageworks, a full-service agency with 5 divisions – pre-press, printing, environmental graphic, photography and graphic design.
The project included logo and basic identity package (business cards, letterhead & envelope) as well as signage, advertising, environmental graphics, CD design and packaging, collateral material website design/programming and exhibit design.
real.life.basic Print Campaign
Phone 1 TV Spot
For the Phone 1 TV commercial I chose to use the combination of a live-actor and digital animation to drive home the key messages to make Phone 1 synonymous with quality low-cost international long distance from payphones. The 30-second spot was produced in English and Spanish.
