Huckelberry

Multi-Media Creative

MaxCyte Print Ad

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I created this ad for MaxCyte to promote their cell engineering systems. The ad had global distribution in biotech publications and trade shows.

Desert Hound Express

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I had the opportunity to provide copy writing and create promotional material for a wonderful organization — Desert Hound Express (DHEX.org), that rescues, cares for and transports dogs from the Middle East to new homes in North America.

Zombie Reagent Campaign

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I created an ad campaign for Beckman Coulter’s Kaluza Analysis Software launch that included print and digital  advertising as well as email and direct mail. The target market was scientists involved with clinical research and the concept was creating the urgent need for research scientists to save the world from an impending zombie apocalypse. Of course, researchers would need a reagent for the controlled study so I created a fictitious zombie reagent as an incentive to capture contact data.

Navios Ad Campaign

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I created the ad campaign for the global launch of Beckman Coulter’s new Navios 10-color cytometer.

Aquios Marketing Campaign

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I created the marketing campaign for Beckman Coulter’s release of their new flow cytometer – Aquios. The bold/graphic concept was based on a series of Q & A’s about the Aquios. In addition to a website devoted to the release, I designed an email campaign, print ads, online banners, exhibits and a direct mail package with a Q & A on the outside of the box — Q: What’s in the box? A: The future of flow cytometry. This was a global product release and all the marketing material was produced in English, French, German, Spanish and Italian.

MoFlo Astrios Ad Campaign

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I created a digital and print campaign to promote Beckman Coulter’s new MoFlo Astrios cell sorter. The global media buy included full, one-third and half-page ad configurations.

Beckman Coulter Reagent: A2z Campaign

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I created the identity and branding for Beckman Coulter’s Reagents: A2z program as well as the global ad campaign to promote the program.

CYTO 2013 Exhibit

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I designed the graphics and marketing material for Beckman Coulter’s exhibit at CYTO 2013 Cytometry Conference. Beckman Coulter is a global leader in the science of flow cytometry.

Run Around the Rotary 5K Race

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I created the logo and marketing material for the Danvers, Massachusetts Run Around the Rotary 5K Race. The marketing materials included a poster, street banners, t-shirts and flyers.

Ryder Print Advertising Campaign

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I created a series of 6 double-page spread ads for national publication for the corporate relocation division of Ryder.