I created an ad campaign for Beckman Coulter’s Kaluza Analysis Software launch that included print and digital  advertising as well as email and direct mail. The target market was scientists involved with clinical research and the concept was creating the urgent need for research scientists to save the world from an impending zombie apocalypse. Of course, researchers would need a reagent for the controlled study so I created a fictitious zombie reagent as an incentive to capture contact data.