Aquios Marketing Campaign
I created the marketing campaign for Beckman Coulter’s release of their new flow cytometer – Aquios. The bold/graphic concept was based on a series of Q & A’s about the Aquios. In addition to a website devoted to the release, I designed an email campaign, print ads, online banners, exhibits and a direct mail package with a Q & A on the outside of the box — Q: What’s in the box? A: The future of flow cytometry. This was a global product release and all the marketing material was produced in English, French, German, Spanish and Italian.
Client: Beckman Coulter